Samsung is in the news for an unexpected reason — everyone wants to smooch a new mascot character that was created for the brand. A design firm named Lightfarm created these images with a marketing company owned by Samsung, but the final product was never incorporated into any kind of campaign. Instead, the images were stored on the Lightfarm site for some time until the company deleted the post.
Now Samantha Samsung lives on, thanks to a sudden burst of popularity over the long weekend. She’s a bright-eyed, perky lady who likes jamming to tunes on her Samsung phone, browsing apps, and texting friends. She’s also the new love interest of seemingly the entire internet, which became enamored with her overnight.
Through the long weekend, the internet created a bunch of Samsung content. Much of it is not safe for work; the “rule34” subreddit is absolutely flooded with smutty Samantha content. She’s also taking off on TikTok. It is a genuinely appealing character model, like a Persona character run through a Pixar design, so it’s not a complete surprise that she’s popular.
What do you get when people are too bored, too sexist, and desperate for the next big ‘Eagirl’ star? A stratospheric rise to fame thanks to the computer-generated mascot, Samantha Samsung – and a whole bunch of very NSFW art.
Samantha is creating design firm Lightform, which is reportedly working in collaboration with Cheil, a marketing agency owned by Samsung. While he is not the tech company’s ‘official’ mascot, it appears that was the intention behind his design.
HAVE YALL SEEN SAMSUNGS NEW VIRTUAL ASSISTANT NAMED SAM ⁉️⁉️ pic.twitter.com/ioO9ItxJ9h
— Lou (｡•̀ᴗ-)✧ (@louxtenyaiida) May 31, 2021
With her cute bob haircut, button nose, and egg girl style, it’s not hard to see why she’s become so popular.
It appears they were first spotted by Twitter user @louxtenyaiida, who posted four digital images of Samantha in a now-viral post.
While it’s unclear where these images originated, Twitter user @eventideprayer revealed an archived page from the Lightfarm website detailing the mascot’s creation.
According to the page taken down, Sam was created in collaboration with Eagle and designed as an “aesthetically pleasing” character with “realistic materials” for her hair and clothing.
“The character, which already had a 2D existing version, underwent a complete redesign to return to social networks in a 3D version, much more modern, exciting, and with many more expressions, poses, and different textures,” the design brief tells.
The names included in the abbreviation correspond to existing Lightform employees, which gives legitimacy to this page, although it no longer appears on the Lightform website.
The reason for Samantha’s elimination is currently unclear. Still, it could be that the company was unprepared for the tidal wave of thirst with which the character was being discovered online.
Samantha has been totally off since it was posted on Tuesday. She became a hit on TikTok and got her own Know Your Meme page. She has a Twitter parody account, countless fan art images, and, yes, many Horny, NSFW, and disturbing art.
While Samantha has failed to become an official mascot, she is sure proof that you can fall on the contrary.
He’s not an official mascot, but that hasn’t stopped thirsty tweets from popping up on the internet. This hasn’t stopped many people from claiming that they will buy Samsung phones in the future because they want to support SAM (and also for other less pure reasons, which I won’t share here).
Even in the face of an allegedly unsuccessful marketing angle, Samantha is doing wonders for the brand.
It’s safe to say The Sims is in force, and Samantha has them all under her heels.
Samsung‘s Sam arrived in the most unexpected time possible, particularly because she was not introduced in a product launch or a release for her in the Samsung smartphone interface. Rather, she was leaked through several people that have found her on the now-deleted post by a digital design company called Lightfarm, and can only be viewed via its web archive.
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